In-Store Radio – Case Study no.1

Moo Music is a franchise business with licensees across the UK. Plymouth based Moo Music license owner Lisa C wanted to create a professional sounding environment, that will encompass the Moo Music brand and raise awareness of all the products and services offered by her business.

The Moo Music Cafe is the first of its kind and has set a president for what is possible for other franchise owners across the Moo Music network.

Moo Music offers developmental, fun sessions for preschool aged children. Now customers can take advantage of the cafe and soft play facilities before or after taking their children to a session. The cafe is also open to the general public, which offers an opportunity to entice new customers to sign-up to sessions and become regular patrons.

The Moo Music Cafe’s In-Store Radio service consists of several elements;

  • Music: Exclusively playing the entire Moo Music catalogue of original songs, audibly expanding the brand from the session space into the cafe and soft play area, creating consistency throughout the businesses premises.
  • Segway: Creative pieces of audio to link songs to promotional advertising. These audio cuts enable smooth transition from music to information audio and vice versa.
  • Promotional Advertising: Bespoke promotional content helping to raise awareness of retail stock, private venue hire, competitions and offers, and driving customers to join social media channels.

Here is an example of the in-store radio that can be heard within the Moo Music Cafe.

Moo Music In-Store Radio Audio Example

Our production values were to keep all audio content upbeat and energetic, informative but minimal. The audio is designed to match the Moo Music back catalogue, created for preschool aged children and their parents and carers.

IVR & Phone System Voice Overs

January has been the month of answering phones! Not my phone, but the phones of businesses throughout the UK, that are looking to improve their first point of contact with customers.

IVR and answerphone messages have been my main focus since the New Year. It’s a good job that I really enjoy making these audio files for various different phone systems. What I really enjoy is the varied companies that contact me. This month alone I’ve worked with a website design company and a Westend theatre company.

Here’s just a snippet of what I’ve been asked to record in recent weeks:

Chris Batchelor Voice Over IVR work January 2019

Bodyguards & More!

I’m delighted to have been chosen to be the voice that answers the phones for Forward Security Limited. A family run company that provides security services to the events industry and more.

They also have a VIP Close Protection Officer devision! After watching the BBC’s “The Bodyguard” series recently, I can only imagine what life as a personal protection officer is like.

Thank you Forward Security Limited for choosing me. It was a pleasure to provide these guys with an IVR audio track that will help to maintain their successful, professional corporate image.

A Sign Of Things To Come

I’m no DIY expert, in fact whatever the opposite of ‘expert’is, then that’s what I am when it comes to DIY.

Until, that is, I was faced with the personal challenge of mounting a sign especially created for my home studio.

It didn’t take long to come up with the name ‘The Studio’ after all that’s exactly what it is. However, it did take much longer than acceptable for me to install this contemporary looking sign.

I had a huge sense of achievement stepping back to see this flush and level to the wall. Who knows soon I may be grouting tiles, or even changing electric plug sockets.

I’m in Love…

This has to be one of, if not my favourite voice over request so far. I was approached to be the voice of a video celebrating… wait for it… London bus seat fabric pattern designs!

Although I haven’t yet got access to the completed film, here’s some of the narration I recorded for the project. So much fun and yes I’ll now always take note of the seat fabric design when traveling on a bus.